Our new make-up philosophy aims to enhance the natural beauty for every woman

Wakeup in summer
Let summer begin
Sea water, Sun, Wind
Awaken your beauty and enjoy it

Wakeup Cosmetics Milano is the new Italian beauty brand designed to enhance the natural beauty of every woman.

The brand talks to all women who want to express themselves through the endless possibilities of a complete Made in Italy range, designed to support them every day on every occasion.